Leveraging Australians’ existing high levels of usage of WhatsApp, together with the MedView Flow pharmacy application, Fred have created a seamless consumer experience for the easier fulfillment of ePrescriptions.
The solution is the first use of the WhatsApp platform for prescription dispensing requests via a WhatsApp chatbot and enables patients who use the platform to forward their required prescriptions to their local pharmacy of choice for dispensing.
According to Paul Naismith, CEO of Fred IT Group, “The benefit of our solution is that it utilises the existing high levels usage and the secure platform of WhatsApp, which means consumers don’t need to download another app or system to begin fulfilling their prescriptions with their pharmacy of choice.”
For patients who are comfortable with the privacy of WhatsApp messaging app, pharmacies will be able to offer them this additional option to manage their prescription fulfillment requests from their Active Script List, including specifying pickup or delivery time.
The WhatsApp platform offers end-to-end encryption, ensuring only the consumer and the pharmacy they are communicating with will be able to read what is sent, plus every message has its own unique lock and key for added protection.